Implementing the SPACE-SEA Framework - A Guide to Measuring Satisfaction and Well-being in Solution Engineering

General PreSales

Following the introduction of the SPACE-SEA framework, many discussions with Solution Engineering leaders have centered on one key question: "How do we put this into practice?" To answer this, I'm writing a five-part series exploring each dimension of the framework in detail. We begin with what I consider the …
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Introducing SPACE-SEA, A Framework for Solution Engineering Excellence

General PreSales

When I was leading Solution Engineering teams, I found myself grappling with a fundamental question: How can we most effectively measure success in the presales phase? It is not sufficient to consider only the number of wins and losses. We must also focus on ways of measuring success that will actually help our teams …
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Sales Engineers Measuring What Really Matters

General PreSales

Something amazing happens when we expand how we measure SE success
we discover the true magic they bring to our organizations.

Every great SE brings multiple superpowers to the table:

They architect solutions that delight customers
They bridge the technical-business gap effortlessly
They lay foundations for long-term …

Why Happy and Healthy Sales Engineers Are Your Secret Weapon

General PreSales

Let's talk about the unsung heroes of technical sales - Sales Engineers.

They're expected to:

Switch between multiple products seamlessly
Be the smartest technical person in every room
Translate complex tech into business value
Handle high-stakes demos without breaking a sweat
Navigate challenging customer questions …

Best Practices for Integrating Solution Engineering Feedback

General PreSales Product Management

Presales Engineers are known by many names, including, but not limited to, Solution Engineering, Solution Architects, Sales Engineering, and so on. In this article, I have opted to use Solution Engineering as a catch-all term for all the people who interact with your customers before they purchase your products.

There …

Insights from the AWS summit Berlin 2024

General Personal Thoughts AI

As I walked into the AWS Summit in Berlin, I couldn't help but feel a sense of excitement and anticipation. The atmosphere was electric, with attendees buzzing about the latest innovations in cloud computing and AI. As someone who follows the industry closely, I was eager to see what the summit was going to present.

As …

Managing Stress and Fostering Creativity in Your Startup Team

General Startup Life Team Health PreSales Personal Thoughts

As a manager at a startup, you know that stress and creativity are intertwined. While a moderate amount of stress can be motivating, unchecked stress can stifle innovation and hinder growth. As your team scales, it's crucial to strike a balance between these two forces.

Understanding Stress in Startups

Stress, much …

Multi-Cloud DNS delegated Sub domain with Terraform Cloud

Cloud Automation General Terraform Multi-Cloud Terraform

DNS in a multi-cloud world

As companies transition to multi-cloud deployments, creating a common way to deploy solutions has become a requirement, this is also easily achieved by using Terraform to create your immutable infrastructure.

The challenge you face is that the infrastructure in a cloud deployment is dynamic …

Setting up GOOGLE_CREDENTIALS for Terraform Cloud

General IAC Terraform

The getting started guides for using Terraform with Google Cloud Platform (GCP) https://cloud.google.com/community/tutorials/getting-started-on-gcp-with-terraform

All suggest using code like this to provide credentials

1// Configure the Google Cloud provider
2provider "google" {
3 credentials = "${file( …

Meteor User Seed

Meteor Programming

I have been trying to build a site with Meteor and have slowly started getting stuff working.

One of the ways to populate your development data has been with database seeding.

I wanted to link a user account with a document in one of my collections so I worked this out from the documentation.

You add users to the users …