Let's talk about the unsung heroes of technical sales - Sales Engineers.

They're expected to:

• Switch between multiple products seamlessly
• Be the smartest technical person in every room
• Translate complex tech into business value
• Handle high-stakes demos without breaking a sweat
• Navigate challenging customer questions …

Presales Engineers are known by many names, including, but not limited to, Solution Engineering, Solution Architects, Sales Engineering, and so on. In this article, I have opted to use Solution Engineering as a catch-all term for all the people who interact with your customers before they purchase your products.

There …

As a manager at a startup, you know that stress and creativity are intertwined. While a moderate amount of stress can be motivating, unchecked stress can stifle innovation and hinder growth. As your team scales, it's crucial to strike a balance between these two forces.

Understanding Stress in Startups

Stress, much …